Realising
ROI
Aside from the initial cost of the content management system,
there are three primary factors in realising
ROI
:
Ease of use: the importance of this factor cannot be overstated.
If the system is easy to use it accelerates acceptance and, by
taking advantage of existing knowledge and experience, minimises
the need for training.
Immediacy allows the use of industry standard, browser
compatible office tools, it does not depend on the acquisition of
proprietary knowledge.
Adoption of standard technologies: protects and takes full
advantage of existing technology investments and current skill
sets. Immediacy facilitates easy integration with existing IT
environments and heritage enterprise systems and their data to
ensure the full potential of an extended range of web site services
can be realised.
Promotion of enterprise-wide advantage: delivers economies of
scale by eliminating duplicated effort. By ensuring that work
performed for one web site can be applied across others in the
enterprise and that skills acquired for one project are
transferable to others, Immediacy maximises the value it
creates.
The first and second points above are especially important in
negating risks associated with probability of adoption that
accompany new system acquisitions. The threats that create these
risks are reluctant buy-in by users and developers and restricted
capabilities for integration and growth with the business over
time. Ease of use and extensibility facilitate adoption and
minimise any undermining of
ROI
that they might cause.