Investing in content management
Can you spend money on a Content Management System and actually
save money by doing so?
There is a popular consumer logic that asserts spend and save is
an economic reality, but does it really apply to buying a Content
Management System? Does it deliver real business improvement?
Perhaps not so during the expansive e-commerce rollouts of the
dot.com boom when very large sums of money were spent implementing
Content Management Systems. Often high expectations led to
disappointment as it became clear that the 'solution' was in fact
an elaborate tool kit and that significant additional effort and
resources would have to be committed to build and configure the
capability required.
Today's climate is very different. Investors are more cautious.
Naïve expectations and the willingness to spend large sums of money
have been replaced by a far more critical attitude, which demands
value for money and will not tolerate over budget projects that
fail to deliver.
However, the issues of content management have not gone away. In
the context of a maturing e-commerce market and e-government
initiatives, the need is greater than ever. End-users expect
comprehensive high quality information to be available online.
Web sites are growing ever larger and more complex and the costs
of managing them are escalating. The essential question is this;
can you spend money on a Content Management System to save money
for the business? We think the answer is yes.