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Founded in 1996 Immediacy released a precursor to its current content management system in that same year. Ahead of its time, it used an Internet Explorer browser (then at version 3), extensive client side scripting and embedded ActiveX controls to produce a sophisticated browser based web page creation wizard. It also provided sample templates and integrated uploading to a remote server.

 

Version 1 of a broader content management system was released in 1997, with local authorities as the first customers. Typically even in 1997 local government sites ran to hundreds of pages with a requirement for twenty or thirty editors and authors across a number of departments.

 

Now at version 6 the system provides industry strength scalable content management across the enterprise. Our ASP.NET solutions utilise an XML based content storage system, powerful WYSIWYG content editor, drag and drop document importing, comprehensive administrative control, and the facility for developers to write plug-ins to enhance both editing and server functionality.

 

Organisations who have Immediacy Content Management Systems include the BBC, JPMorganChase, Avis, Principality Building Society, British Transport Police, The British Council, National Express, The Hilton Group, phones 4U, Equal Opportunities Commission, Amicus Trade Union, British Gypsum, ElanIT, MerseyCare NHS Trust and numerous local authorities.

 

In July 2008, Mediasurface was aquired by Alterian. The addition of Mediasurface’s web content capabilities will enable Alterian to expand its Marketing Services Platform to offer integrated analytics, content and execution that fits the needs of marketers both today and in the future. Alterian’s strengths in online and offline analytics will be enhanced by Mediasurface’s content management and execution for websites, corporate intranets, extranets and social media channels.

The Immediacy Content Management System (CMS) is being used by a wide cross-section of organisations of different sizes and in a wide variety of markets from banking and insurance to retail and consulting. Customers of Immediacy include:

           

 

Immediacy focuses on designing solutions that reach three core propositions:

                                   

Inclusive – Accessibility is key to creating a shared responsibility and environment for keeping Web content up-to-date

 

Open Architecture – As compliance and regulatory requirements increase and technology changes rapidly Immediacy recognises the need to offer truly open, interoperable and integrated solutions

 

Live Sites – Websites need to be dynamic, constantly evolving entities that communicate on a daily basis with customers and partners. Immediacy believes that simple, easy CMS is the way to do this.

Built-in table editor: allows user friendly and intuitive creation and editing of web-based tables.

 

Page versioning: Whenever a page is approved, the previous version of the page is archived along with a version number. Site administrators can view the list of archived pages, review the actual content and restore any version they choose.

 

Role & user-based security: The ability to password protect any part of the site is a standard feature in Immediacy. Password protecting a page or section is as simple as ticking a box. Built-in membership administration allows for an unlimited number of members with unique IDs.

 

Content scheduling: Content can be scheduled to be uploaded to a live site at a date and time of the user’s choosing.

 

Automatic email notification: When content approaches expiry the system automatically notifies the author and those in the workflow, by e-mail, that the page is about to expire.